002. Branding
Kaileen and Jonathan share their experience with the branding process so far, where the name Path and Focus comes from, and what the next steps are for connecting P&F with customers.
[00:01:00] Jonathan shares the original intention and meaning behind the name Path and Focus
[00:01:31] We then get into how the name translates really well into our new goal for for the company
[00:03:10] Kaileen describes the logo with special attention to detail
[00:04:02] J chimes in with his own imaginative description
[00:04:22] We talk about scaling the logo down for favicon usage
[00:04:47] Benefits of having a black and white version of the logo
[00:05:31] K & J discuss their differing opinions of logo colour preferences
[00:07:05] J gets excited about prospect of drawing logo with code
[00:07:24] Next steps in branding journey
[00:08:10] Pondering plans for building the Path and Focus website
[00:09:03] Plans for blog posts, and a quick gut check on whether we're doing this whole thing backwards
[00:09:44] Outro
[00:01:31] We then get into how the name translates really well into our new goal for for the company
[00:03:10] Kaileen describes the logo with special attention to detail
[00:04:02] J chimes in with his own imaginative description
[00:04:22] We talk about scaling the logo down for favicon usage
[00:04:47] Benefits of having a black and white version of the logo
[00:05:31] K & J discuss their differing opinions of logo colour preferences
[00:07:05] J gets excited about prospect of drawing logo with code
[00:07:24] Next steps in branding journey
[00:08:10] Pondering plans for building the Path and Focus website
[00:09:03] Plans for blog posts, and a quick gut check on whether we're doing this whole thing backwards
[00:09:44] Outro